A positioning that fits a market leader Aweta & Vandeez

A positioning that fits a market leader in sorting solutions

Aweta is the worldwide market leader when it comes to innovative solutions for sorting and packaging fresh fruit and vegetables. But what if others in the market apply their marketing more effectively? If their story is more visible than yours? At a time when digital resources are consulted more by the customer, you cannot wait but you have to take steps. This starts with an international beating story in which everyone recognizes. Only in this way can you maintain and expand existing success.

client

Aweta

services

brand positioning brand identity website

approach

We started the process with determining the brand positioning.

Inspiring brand story

Conversations with the management and various interviews with customers and employees showed that Aweta adds the most value through a combination of the latest technology, understanding customer needs and adapting to every market. "We Add Value to Our Customers" is the starting point in everything that Aweta does. From the positioning, an inspiring brand story has been written that gives both internal and external direction and guidance.

Unique brand identity

The brand positioning was then translated into a refreshed visual identity . In the logo and the visual identity we have made the characteristic red color fresher, simplified the shape language and made the font firmer. This way the recognizable elements are retained, but with a modern identity that is attractive to all target groups. The products of Aweta's customers have also been given a prominent place within the visual identity , which shows that Aweta offers solutions that are optimally tailored to customers' products.

New website and brand expressions

The new brand identity has been applied to all expressions of Aweta, whereby the new user-friendly website is most likely. We have also realized new product brochures, corporate clothing, powerpoints, signing on the facade and decoration of the head office and the factory hall. All suitable for the identity, customer demand and ambitions of Aweta in the market of sorting solutions.

result

A positioning and identity that match their position as the market leader and have support within the organization worldwide. Now that the complete story is and the distinctive character is clear, Aweta can spread it in everything they do. From brochures and business premises to machines and exhibition presentations. Moreover, they now have a website with which they can effectively communicate with leads, new business and existing customers. Here the different needs of the target groups are provided and quality and innovation come into their own.

"This is the step-up that we were looking for at Aweta . There is a pride feeling about our renewed positioning."

Norman van der Gaag - Sales Director

Norman van der Gaag - Sales Director

About Aweta

Aweta originated from the desire of one man to help vegetable growers in the Netherlands to carefully sort their cucumbers and tomatoes. Today, Aweta has more than 55 years of experience and is recognized as the global market leader when it comes to large -scale and innovative solutions for sorting and packaging fresh fruit and vegetables. With sales and service representation in more than 45 countries worldwide, Aweta has developed a deep understanding of the products and needs of both the worldwide and the local market.

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