Several interviews with Aweta revealed that the company’s added value lies in a combination of the latest technology, their understanding of customer needs and the ability to adapt to every market. "We add value to our customers” is the starting point for everything that Aweta does. For positioning, an inspiring brand story was written to provide direction and guidance both internally and externally. This was translated into a fresh, new visual identity and a new website. Aweta can thus communicate consistently from its core values with (potential) customers and it has a website fit for a market leader.