Several interviews with Aweta revealed that the company’s added value lies in a combination of the latest technology, their understanding of customer needs and the ability to adapt to every market. "We add value to our customers” is the starting point for everything that Aweta does. For positioning, an inspiring brand story was written to provide direction and guidance both internally and externally. This was translated into a fresh, new visual identity and a new website. Aweta can thus communicate consistently from its core values with (potential) customers and it has a website fit for a market leader.

A positioning and image matching the company's market-leader position and having support within the organization worldwide. Now that their story is complete and they know how to distinguish themselves from the rest, Aweta can implement it throughout. From brochures to company buildings and from machinery to trade fair presentations. They also have a new website where they can communicate effectively with leads, new business and existing customers. This is where they can meet the different needs of their target groups and where quality and innovation come into their own.