Bera colors your day - colorful campaign against the winter dip

Gerbera colors your day - Colorful campaign against the winter dip

Coloured by Gerbera is the collective Gerberapromotie Nederland and aims to promote the Gerbera internationally towards florist, retail and wholesale. Since 2017, Vandeez has been working as a strategic creative partner for the Coloured by GerberaFoundation. Every year there are various campaigns to stimulate the fame and brand preference among the various target groups. In early 2024, the 'Gerbera colors your day' campaign started.

client

Coloured by Gerbera

services

brand activation

approach

On Blue Monday January 15, the campaign 'Gerbera colors your day' went live.

Online and influencers campaign

The holidays are over and made way for long, dark days. As a result, many people suffer from a winter dip. What helps? The Gerbera! To make that message known to as many people as possible, we have focused on several channels. In addition to a strong online campaign towards exporters and florists, we have created an influencers campaign in collaboration with Bureau Hello Sparckle. On the Instagram channels of Jenny Alvares (@jennyalvares), Elisah Jacobs (@interiorjunkicom) and Leonie ter Veld (@Lterveld), there was plenty of flowery content to be admired.

beautiful photography

The basis of this new campaign is beautiful Gerbera packages. The arrangements have been photographed in an old farm. The diversity in shape and color and the possibilities to style your house with this come out beautifully.

result

A striking online campaign, with colorful content that will ensure range among the relevant target groups. The campaign is still running at the moment. We will share the results soon.

'Fantastic how we manage to reach consumers in addition to the online campaign towards exporters and florists, also with the use of influencers'

WP van den Berg - Chairman

WP van den Berg - Chairman

About Coloured by Gerbera

Coloured by Gerbera is the collective of all 40 Dutch gerberatelers and breeders. They provide florist, wholesaler and exporter range information and inspiration. Through various campaigns and promotions they put the Gerbera on the international map.

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