On Blue Monday, January 15, the colourful winter campaign 'Gerbera colours your day' went live. With the message "Colour your day with gerbera!", we filled the internet with vibrant colours. The holidays are over, making way for long, dark days. Many people experience a winter dip during this time. What helps? The gerbera! To spread this message to as many people as possible, we utilized multiple channels. In addition to a strong online campaign targeting exporters and florists, we created an influencer campaign. The Instagram channels of Jenny Alvares (@jennyalvares), Elisah Jacobs (@interiorjunkiecom), and Leonie ter Veld (@lterveld) featured plenty of flowery content.
The foundation of this new campaign is beautiful gerbera arrangements created by Sand en Spijker. The arrangements were photographed in an old farmhouse, showcasing the diversity in shape and colour and the possibilities to style your home. With eye-catching content shared through various channels, including an influencer campaign, we ensure relevance for all international target audiences. The visibility and brand preference for the gerbera will increase through this campaign.