It was 2020 when we first spoke to Eva at her former workplace. Now, 3 years later, she approached Vandeez again for strategic and creative advice for her personal brand. The challenge was to make impact as a 'new player' in a market she was already familiar with. Together with Eva, we had a creative insights session, a brainstorming session that ultimately defined the guidelines for her corporate identity and new website. Eva had clear ideas and valuable input. Her personal approach is what she is known for, hence the name of her office: Eef Advocatuur. The positive feelings clients have and the fact that Eva takes care of them are crucial in her brand image and the design of the new website. The creatives at Vandeez worked with a color palette of pastel colors, elegant typography, and personal, approachable photography with the goal of exuding trust.

The new brand image is well-represented on her new website, developed using the latest technology, optimized for every device, and user-friendly for both the user and the visitor. With a focus on SEO (technology and content), this will enhance Eva's visibility and recognition.