approach
We started with strategic sessions together with the team of Gerbera United. What is your distinctive story? What do you stand for? How do you stand out amongst other players in the floriculture sector? The insights were tested and refined through interviews with employees and customers. Once the brand positioning was in place, the brand promise was created and the visual identity was renewed while maintaining brand recognition. Distinctiveness in text, design and photography ensures the recognizable Gerbera United corporate identity. The new website gives the visitor the necessary information, scrolls optimally on mobile, is easy to maintain via the user-friendly CMS and tells the story of Gerbera United in all facets.
result
Gerbera United claims its position in the floriculture sector based on a clear strategy, recognizable story, recognizable visual identity and customer friendly website. The foundation is there to futher grow in the future.
