We started by holding strategic sessions with Oscar and his team. We made them think outside the box and set aside their preoccupation with technological issues. During these sessions, the team was encouraged to put on their thinking caps and consider why Intellistore distinguishes itself. What do they stand for and where are they going with this innovative system? Who is their target audience and how do they fulfill people’s needs? When this positioning was in place we translated the story visually. It is important for this kind of new products that you create an animation video and launching plan, as well as a website. Together, we marketed their company and product.

A brand foundation was laid with which Intellistore is ready to conquer the world. Minimize space. Maximize performance. Its brand promise says it all! With their brand foundation, Intellistore can convince potential customers of its strength - long before they have seen the actual system.