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Kneppers Rozen

The ornamental is going through a period of major changes. It is increasingly important to set yourself apart and keep in the sights of your target audience. Kneppers Rozen saw the opportunity to tell their story and highlight the unique factors of the company in the Netherlands and Kenya.

brand essentials

  • brand positioning
  • visual identity
  • website


  • agriculture and horticulture


We sat down with Kneppers Rozen and took a close look at the company. We encouraged them to think outside the box and we jointly built a brand foundation using our proven approach: 1. Brand positioning 2. Visual identity 3. Website 4. Brand activation.


A brand positioning was developed that clearly shows how Kneppers Rozen always meet the expectations of the buyers They are reliable in quality and delivery, thanks to a perfectly organized process from cultivation in Kenya to marketing in the Netherlands. We translated the positioning into the visual identity, website and drew up a content plan. Kneppers Rozen now has a strong brand foundation to build from.

“After we had set aside our day-to-day affairs and sat down to reflect, we could see exactly what it was that made us different.”

About Kneppers Rozen

Kneppers Rozen is a rose grower and trading house in one. They offer year-round certainty by supplying roses that are of unprecedented quality and availability. At Kneppers Rozen, buyers are never disappointed. Thanks to their short chain, which is fully in-house from cutting to distribution, they offer a reliable product all year round.

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