KP Holland always strives for plant excellence. That is the brand promise established with the new brand positioning and that KP Holland fulfills internationally. They always aim to achieve excellence within their product groups Spathiphyllum, Kalanchoë, Curcuma and BeMini. KP Holland does not launch a product on the market before it has been thoroughly tested for stability, uniformity, shelf-life and market potential. This ensures that their growers and trading partners have a top-class range of plants at their disposal. Due to the rebranding, KP Holland now has an even stronger brand foundation on which they can set their goals.