In collaboration with Meer Gevelsystemen, we built a robust brand foundation. We initiated a positioning process, where, through desk research and strategic sessions, the distinctive story of Meer Gevelsystemen emerged.
Meer Gevelsystemen has the capability to translate their clients' needs into products that are not only aesthetically appealing but also sustainable, functional, and of top quality. Meer Gevelsystemen adds value to living and working environments and is sustainable from every perspective. They are the facade experts.
The brand identity was also revamped, with the orange color retained for optimal recognition. The rebranding resulted in a contemporary and eye-catching look. The new logo, featuring the letter 'M' in the emblem, and the play of lines on the brand carriers, allude to the profiles in Meer Gevelsystemen' facades. The letter 'M' in the hexagon also references to sister company MeerDeur, where the letter 'M' is enclosed in a circle in the emblem.
The brand foundation was completed with the development of a new website. The website serves as a platform to present their story, approach, products, and completed projects. The new website perfectly conveys what they stand for and what they have to offer.