Merger between two major players in the floriculture sector One Flora Group & Vandeez

Merger between two major players in the floriculture sector

As two of the largest players in the floriculture sector merging, crystal clear communication from a strong brand foundation is an important success factor. There is only one time to announce the merger and to introduce the new organization. As a strategic and creative partner, together with Greenland and L&M Group, we have given their new organization One Flora Group a face and made them publicly.

client

One Flora Group

services

brand positioning brand identity website

approach

With the management and marketing team of Greenland and L&M Group we have examined their organization. We have placed the identity and playing field of both companies side by side and jointly determined the positioning for One Flora Group.

Fully brand foundation

The new positioning of the group was then translated into a suitable brand identity and website and an effective content plan. Together with One Flora Group we have built their entire brand foundation . From determining the new brand name and designing the logo to the realization of a new website and the introduction of One Flora Group in the market.

result

One Flora Group is positioned as the future -proof organization in the ornamental sector. The brand exudes 'Next Level Floriculture', which is also the appropriate pay-off of the new group. With the realized brand foundation we have made it clear for all target groups how One Flora Group as a connecting link between supply and demand realizes an efficient, sustainable and tran contact us ante ornamental cultivation chain. Together with One Flora Group we have realized a brand foundation that fits one of the largest floriculture groups in the world. We are extremely proud of the collaboration and the successful launch of One Flora Group.

“Together with Vandeez we really put something beautiful. Our launched brand is just like our new group: 'Next Level'. "

Jan Willem Leeuwenburg - CEO

Jan Willem Leeuwenburg - CEO

About One Flora Group

One Flora Group is one of the largest floriculture groups in the world. The companies of One Flora Group connect supply and demand by optimally aligning the range of breeders to the wishes of customers. As a group they serve the entire market efficiently and directly from the source. Together with their employees, companies, growers, customers and partners One Flora Group is realizing sustainable growth in the beautiful world of flowers and plants.

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