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Transfer quality and innovation of products online

Peter Dekker Installaties (PDI) is at the forefront worldwide when it comes to supplying qualitative and innovative screen installations for greenhouse horticulture. PDI was already in possession of a crazy corporate video, high-end photography and the brand strategy . What they missed was a central point where their corporate story was told. PDI was ready to take the next step with a new website.
client

Peter Dekker Installaties
services

Website brand activation
approach
With the new website, PDI also wanted to convey the quality and innovation of their company and products online to the target group. From this goal we first made different designs of the layout and structure of the website. It is important to look here at the ideal customer journey and needs of the target group.

Website as translation of the brand strategy and visual identity

In the chosen design we then translated the brand strategy and visual identity . When all parties were satisfied with the functional design, the website was developed in Techniek. The right texts are written in parallel and images are collected. The new website has been extensively tested for live.

result
PDI now has a dynamic website that acts as a starting point for all communication, both internally and externally. Within the website, the innovative products are highlighted on their own pages. Here the quality and innovation of PDI is well reflected in text, photography and video. We were then able to implement the style of the website in exhibition stands, campaigns and newsletters. The quality and innovation is no longer only visible in the work of PDI, but also in all marketing tools. Working on positioning never stands still and that is why we continue to build their brand together with PDI.
"PDI stands for 'Pure Quality'. The new website and campaigns are in line with this. "
Peter Dekker - Director
Peter Dekker - Director
About Peter Dekker Installaties
Peter Dekker Installaties (PDI) has been supplying screen installations to greenhouse horticulture since 1984. In the course of time they have gained fame in the field of quality, expertise, customer advice and innovations. PDI is a family business that believes in making top quality screen systems. They do this with a lot of passion, within Europe, but also the rest of the world.
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    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Mendy van der Hulst

    designer
    It is so cool that I see my designs on different websites, billboards and in advertisements.

    Dennis de Baat

    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.
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