With their new website, PDI wanted to convey the high quality and innovation of their company and products to their target audience online. With this goal in mind, we first created several designs for the website's layout and structure. The important thing here was to look at the ideal customer journey and the needs of the target group. After the design had been developed, we carried it through to the brand strategy and visual identity. Once all parties were satisfied with the functional design, the website was developed by the technical department. In parallel, appropriate texts were written and images were collected. The new website was thoroughly tested before going live.
PDI now has a website which acts as the starting point for all communications, both internal and external. Innovative products are highlighted on their own pages on the website. The quality and innovation of PDI are showcased in text, photography and video. We were then invited to carry the website's style through to trade-fair stands, campaigns and newsletters, among other things. The quality and innovation of PDI is no longer only visible in their work, but also in their marketing tools. The work of positioning never stops and for that reason we are continuing to work with PDI on building their brand.