With their new website, PDI wanted to convey the high quality and innovation of their company and products to their target audience online. With this goal in mind, we first created several designs for the website's layout and structure. The important thing here was to look at the ideal customer journey and the needs of the target group. After the design had been developed, we carried it through to the brand strategy and visual identity. Once all parties were satisfied with the functional design, the website was developed by the technical department. In parallel, appropriate texts were written and images were collected. The new website was thoroughly tested before going live.