Together with Romynox's team, we conducted strategic sessions at an external location. A different environment, thinking out of the box, and full of energy, searching for their unique story. What makes Romynox different from competitors? We then researched the brand landscape by interviewing employees and customers. The most commonly heard terms were expertise, decisiveness, and transparency, providing invaluable input for the development of the new brand foundation, with a significant role for the mission: 'Connecting high purity processes.'
The original values, 'Fast, Focused, Flexible, and Friendly,' have also been retained, but with a greater focus on culture and behavior of the "Romyteer," the valuable ambassadors of the organization.
By fully aligning the Romynox visual identity with the DNA and ambitions, it forms a strong foundation with great appeal to the target group. Repetition is the strength here. One appearance: from color to typography and from logo to visual language. Romynox is known in the market for the color red, the logo, and the extensive product catalog. Not a rebranding in this case, but a restyling. A more accessible shade of red, a rounder and friendlier font, and the use of round lines simulating connection. This has also been translated into a web design concept. An appearance in line with 'connecting high purity processes.'
With this powerful brand foundation, Romynox is able to continue to make an impact in a dynamic (bio)pharmaceutical industry in the future. In this market, Romynox will be more top of mind for engineers, installers, and manufacturers when it comes to desired knowledge, advice, and the right products to connect and optimize processes.