Van Deelen Liften - attract talent with a strong employer brand Vandeez

Recruit talents for Van Deelen Liften

Van Deelen Liften is known for its craftsmanship, reliability and personal service. A strong brand, with a clear positioning, visual identity and website. But a new challenge emerged in an ever -tighter labor market: how do we attract technical talent that fits perfectly with Van Deelen Liften?

client

Van Deelen Liften

services

brand activation

approach

A strong employer brand starts with the foundation. Because Van Deelen Liften that had already been firm, realized in 2023, we were able to focus on brand activation and building up employer branding. Together we developed a strategic plan aimed at recruiting new technical talent. The approach was two -fold:

1. Strategic brand activation plan

We have drawn up a detailed brand activation plan containing: goals, target group, content themes, channels and frequency. Examples of promotions:

Interviews with colleagues: personal stories of successful colleagues give an authentic look behind the scenes. These stories were posted as inspiring articles on the website.
New photography: powerful, new images that perfectly catches the culture and pride Van Deelen Liften .
Social media design: we set up the social media accounts and started activation, with focus on employer branding.

2. Online campaign

To increase visibility and generate leads for two open vacancies, we developed an online campaign via Facebook and Instagram. For a period of 4 weeks we have promoted 3 campaign videos that underline the job satisfaction, pride and personal development at Van Deelen Liften . With the possibility to apply directly in the campaign, using a lead form.

result

The basis makes all the difference

The basis that Van Deelen Liften already had made all the difference. Thanks to a clear story, a strong visual identity and clear core values, we not only managed to reach new candidates, but also touch it immediately. The combination of storytelling, consistent visibility and targeted targeting resulted in 34 leads for the open vacancies. Van Deelen Liften has shown that a powerful employer brand is indispensable in the struggle for technical talent. Thanks to their solid foundation we were able to switch quickly and make an impact. And we are, together with Van Deelen Liften, proud of that.

"We see a huge impact within a very short time. We are visible, are found and get beautiful reactions from different angles. From colleagues, clients and new talents."

Bjorn van Lingen - Planner / Work planner

Bjorn van Lingen - Planner / Work planner

About Van Deelen Liften

With preventive maintenance, timely renovation and fast service, Van Deelen Liften guarantees that the lifts of their customers function properly, are safe and offer an optimal user experience. Van Deelen Liften turns a properly functioning lift a matter of course and is known as the reliable partner in the Rotterdam and The Hague region.

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