Van Deelen Liften is known for its craftsmanship, reliability and personal service. A strong brand, with a clear positioning, visual identity and website. But a new challenge emerged in an ever -tighter labor market: how do we attract technical talent that fits perfectly with Van Deelen Liften?
client
Van Deelen Liften
services
brand activation
approach
A strong employer brand starts with the foundation. Because Van Deelen Liften that had already been firm, realized in 2023, we were able to focus on brand activation and building up employer branding. Together we developed a strategic plan aimed at recruiting new technical talent. The approach was two -fold:
1. Strategic brand activation plan
We have drawn up a detailed brand activation plan containing: goals, target group, content themes, channels and frequency. Examples of promotions:
Interviews with colleagues: personal stories of successful colleagues give an authentic look behind the scenes. These stories were posted as inspiring articles on the website.
New photography: powerful, new images that perfectly catches the culture and pride Van Deelen Liften .
Social media design: we set up the social media accounts and started activation, with focus on employer branding.
2. Online campaign
To increase visibility and generate leads for two open vacancies, we developed an online campaign via Facebook and Instagram. For a period of 4 weeks we have promoted 3 campaign videos that underline the job satisfaction, pride and personal development at Van Deelen Liften . With the possibility to apply directly in the campaign, using a lead form.
result
The basis makes all the difference
The basis that Van Deelen Liften already had made all the difference. Thanks to a clear story, a strong visual identity and clear core values, we not only managed to reach new candidates, but also touch it immediately. The combination of storytelling, consistent visibility and targeted targeting resulted in 34 leads for the open vacancies. Van Deelen Liften has shown that a powerful employer brand is indispensable in the struggle for technical talent. Thanks to their solid foundation we were able to switch quickly and make an impact. And we are, together with Van Deelen Liften, proud of that.
"We see a huge impact within a very short time. We are visible, are found and get beautiful reactions from different angles. From colleagues, clients and new talents."
Bjorn van Lingen - Planner / Work planner
Bjorn van Lingen - Planner / Work planner
About Van Deelen Liften
With preventive maintenance, timely renovation and fast service, Van Deelen Liften guarantees that the lifts of their customers function properly, are safe and offer an optimal user experience. Van Deelen Liften turns a properly functioning lift a matter of course and is known as the reliable partner in the Rotterdam and The Hague region.
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Erik den Blaauwen
operational manager
Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.
Wendy Groenewegen
brand strategist
That we can make visible impact for our clients makes me happy!
Dennis Damen
brand strategist
Very nice to bring out 'the gold' for so many organizations.
Christy van der Sman
owner
With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.
Sjoerd van Viegen
Art Director
Great concepts, new creations, enthusiastic clients, that is what makes me happy.
Mendy van der Hulst
designer
It is so cool that I see my designs on different websites, billboards and in advertisements.
Dennis de Baat
Digital Designer
We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.