Increasing visibility of Bouwbedrijf with strong brand story

Increasing visibility of construction company with strong brand story

Waaijerbouw is a contractor and project developer in housing and utility construction. The company has a solid network consisting of personal relationships from the former director. But this director is retiring and the market is developing at lightning speed. The company wants to be agile, be on the map online and be prepared for the future. Continue to build and generate leads independently. For continuity of the company, it is important to increase visibility with a clear and strong brand story.

client

Waaijerbouw

services

brand positioning brand identity website

approach

Before we started the design, we first came to the core of what Waaijerbouw stands for and goes for. Who are they, what does their market look like and how do they respond to that? With the help of research, interviews and strategic sessions, we together determined the identity and mapped the playing field.

Brand message and website

Based on these insights, the brand message has formulated that indicates that Waaijerbouw always acts from the total interest. We have translated this to the website in the picture and text, so that their identity is optimally communicated to the target group.

result

Waaijerbouw now has a strong positioning of their brand. This not only offers awareness of one's own DNA, but also internal control from their distinctive power. This positioning is brought out with a new, user-friendly e website. A website that is completely in line with their brand story and thus radiates trust for potential customers. From here they can independently build on their brand and their objectives.

"Together we have created a strong foundation from which we can continue to build our future with confidence."

Bart Waayer & Ben van Wijngaarden - Directorate

Bart Waayer & Ben van Wijngaarden - Directorate

About Waaijerbouw

Waaijerbouw was founded in 1958 by Wim Waaijer Senior. Over the years, Waaijerbouw has grown into an experienced contracting company that realizes both small and large construction projects in housing, utility construction and transformation projects. In 2016 the baton was transferred to Bart Waayer and Ben van Wijngaarden. They continue the realization of projects in the future with the quality and dedication of yesteryear, but with today's techniques and insights.

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