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Increasing visibility of construction company with strong brand story

Waaijerbouw is a contractor and project developer in housing and utility construction. The company has a solid network consisting of personal relationships from the former director. But this director is retiring and the market is developing at lightning speed. The company wants to be agile, be on the map online and be prepared for the future. Continue to build and generate leads independently. For continuity of the company, it is important to increase visibility with a clear and strong brand story.
client

Waaijerbouw
services

brand positioning brand identity website
approach
Before we started the design, we first came to the core of what Waaijerbouw stands for and goes for. Who are they, what does their market look like and how do they respond to that? With the help of research, interviews and strategic sessions, we together determined the identity and mapped the playing field.

Brand message and website

Based on these insights, the brand message has formulated that indicates that Waaijerbouw always acts from the total interest. We have translated this to the website in the picture and text, so that their identity is optimally communicated to the target group.

result
Waaijerbouw now has a strong positioning of their brand. This not only offers awareness of one's own DNA, but also internal control from their distinctive power. This positioning is brought out with a new, user-friendly e website. A website that is completely in line with their brand story and thus radiates trust for potential customers. From here they can independently build on their brand and their objectives.
"Together we have created a strong foundation from which we can continue to build our future with confidence."
Bart Waayer & Ben van Wijngaarden - Directorate
Bart Waayer & Ben van Wijngaarden - Directorate
About Waaijerbouw
Waaijerbouw was founded in 1958 by Wim Waaijer Senior. Over the years, Waaijerbouw has grown into an experienced contracting company that realizes both small and large construction projects in housing, utility construction and transformation projects. In 2016 the baton was transferred to Bart Waayer and Ben van Wijngaarden. They continue the realization of projects in the future with the quality and dedication of yesteryear, but with today's techniques and insights.
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    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Mendy van der Hulst

    designer
    It is so cool that I see my designs on different websites, billboards and in advertisements.

    Dennis de Baat

    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team