Before we started on the design, we first got to the heart of where Waaijerbouw stands and what it strives for. Who are they, what does their market look like and how do they respond to it? Following research, interviews and strategic sessions, we sat down together to define their identity and map out their playing field. Next, we formulated a corresponding brand message which indicated that they always act out in the total interest. We translated this into their website, in both word and image, so that they reach out to the right target group.

Waaijerbouw now has a good healthy positioning for their brand. They are not just aware of their own DNA, they have also realized how to steer a new course using their personal strengths. This positioning is presented to the outside world with a new, user-friendly website. A website that is totally in keeping with their brand story and exudes confidence to potential customers. They can continue building up their own visual identity and work on achieving their goals.