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Next Chapter for Aweta & Vandeez
Six years after a successful rebranding and website launch, we're now partnering with Aweta to take the next step, making their brand even more relevant and distinctive.
2 minutes May 20, 2025
  • Dennis Damen
    Dennis Damen / Merkstrategie

Six years ago our collaboration with Aweta started realizing a new brand strategy , a fresh visual identity and the launch of their current website. A rebranding from A to Z that put Aweta sharply on the map.

LinkedIn vandeez collaboration aweta 1

Fast forward to now: the market is moving, the story of Aweta evolves and online is more decisive than ever. So it's time for the next step for the market leader in sorting and packaging solutions for fresh fruit and vegetables.

Together with Aweta, we will refine the brand strategy and build a next-level website. Even more relevant. Even more distinctive. Even more appealing to potential customers worldwide. Not because the current story is no longer relevant, or the current website no longer works, on the contrary. But because strong brands must keep evolving.

You don't want to miss the refined brand story and the Aweta 2.0 website, so keep an eye on our updates.

Curious how we positioned Aweta in 2019? View the rebranding case via the following link: Aweta Case

About Aweta 

Aweta is the worldwide market leader in advanced sorting and packaging solutions for fresh fruit and vegetables. With sales and service points in more than 45 countries, they combine technological innovation with deep insight into both local and global markets.

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