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Vandeez is Intertoys' creative agency

Intertoys is working on the repositioning of their 'love brand.' Vandeez has been engaged since 2021 to make the new positioning visible in the visual identity.

  • 1 minute
  • November 3, 2022
  • Christy van der Sman

The video below has been used by Intertoys to involve store managers and franchisees of Intertoys in the development of their brand. In the video, Christy discusses the items that Vandeez has created for Intertoys in recent times. How were the new characters developed? What store materials have been designed? And who are the people behind Vandeez?


Achter de schermen bij Vandeez voor Intertoys from Vandeez on Vimeo.

a compelling brand concept

Together with Intertoys, a unified visual identity has been developed, allowing marketing, HR, store construction, and franchisees to work with it, and to convincingly and purposefully translate the Go Play concept.

Delivered & In Development:

  • Visual Identity
  • Brand Book
  • Characters
  • Store Concept
  • Price Tags
  • POS Materials
  • Wrapping Paper for Intertoys, Sinterklaas, Christmas
  • Bags and Big Shoppers
  • Distribution Center Restyling
  • Head Office Restyling
  • Store Concept Veenendaal
  • Gift Cards
  • Online Banners, Newsletter Template

Check out the Intertoys case.

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