One of the biggest challenges for business service providers is still the shortage in the labor market. Whether it concerns accountants, lawyers, cleaners or temporary workers, they are all very difficult to find at the moment. The staff shortage is expected to remain high in the coming years. The staff shortage limits the growth of business service providers.
New technologies and smart applications are often first applied in the sector where people and knowledge are central. Many service organizations have already undergone a digital transformation themselves. Business services therefore serve as a testing ground for other sectors. Proper application of IT increases productivity in the sector. This results in lower costs, more flexibility and better services.
Artificial intelligence (AI) is seen as one of the most disruptive technologies impacting both daily life and business. AI consists of a number of technologies that will drastically change the current way of doing business, including in the business services sector.
Online platforms are taking the place of intermediaries. The rise of platforms is evident, especially in the flexible workforce industry (e.g., Temper, YoungOnes). These platforms match supply and demand in a fast and accessible manner, posing a threat to traditional businesses in the flexible workforce sector. On the other hand, it also presents opportunities for traditional companies to develop their own platform or acquire an existing one.
The EU aims to reduce greenhouse gas emissions by at least 55% by 2030, with the entire EU striving to be climate-neutral by 2050. Netherlands has adopted these goals. This also has a major impact on the business services sector.
Your brand is not reaching the desired target group
You don't have a compelling story that convinces customers
You do not stand out from the other players in your market
You have a strategic ambition that you cannot achieve with your current branding
You struggle to find employees or your current employees have no pride in their work
Your brand is missing out on the huge opportunities of digitization
Your brand no longer matches current market and customer needs
Your branding lacks individuality and recognizability
You lack sharp choices in where to go with your brand