Wat is employer branding?

Employer branding is het positioneren van je organisatie als een aantrekkelijke werkgever, met als doel het behouden van bestaande medewerkers en het aantrekken van nieuw talent. Voordelen employer branding strategie zijn het aantrekken van talenten die passen bij jouw organisatie, het verhogen van de motivatie en betrokkenheid van bestaande werknemers, het zorgt voor ambassadeurs binnen je organisatie en het vermindert de uitstroom van personeel.

Wat is het belang van employer branding?

Employer branding is het positioneren van je organisatie als een aantrekkelijke werkgever, met als doel het behouden van bestaande medewerkers en het aantrekken van nieuw talent.

a strong employer brand

We build your brand step-by-step. With our services we create a strong brand foundation with which you will achieve your ambitions.

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what is an employer brand strategy?

Employer branding is the process of positioning your organization as an attractive employer, with the goal of retaining current employees and attracting new talent.

benefits of an empoyer branding strategy

We build your brand step-by-step. With our services we create a strong brand foundation with which you will achieve your ambitions.

step by step an employer brand

step 1: onboarding colleagues

Your internal colleagues play a crucial role in your employer branding strategy. What you present to the outside world must align with how things actually are within your organization.

step 2: reaching talents

We look at the qualities, motivations, interests, values, and needs of your ideal employee. This way, we can better assess which channels and messages you can use to reach these talents.

step 3: continuous process

Employer branding is an ongoing process that requires continuous effort. It is an investment in the future of your organization as an attractive employer.

the result

With the right employer branding strategy, we not only attract new talent but also create an appealing work environment to retain your current employees. Ultimately, this results in a better image for your organization.

view our cases

Rebranding of breeder and producer of plants

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Grow to 1,000 platform participants with new positioning

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Making an impact in the (bio)pharmaceutical industry

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Turning two construction companies into one strong brand

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Rebranding the world’s largest tulip brand

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Complete rebranding for facade expert

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Collective promotion of Dutch gerbera in Europe

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New brand foundation for leading door manufacturer and supplier

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Increasing awareness of the nature reserve around the river De Rotte

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A positioning suitable for a market leader in sorting solutions

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