We began by determining the right brand strategy. What are the current pain points and future ambitions? Together, we decided to rebrand Back2Basics from a "sub-brand" for sports clubs to a "master brand" for various target groups. With the rebranding, we established a new brand foundation that includes brand positioning, brand identity, and a redesigned website.
A clear positioning that emphasizes how Back2Basics is going to do things differently: straightforward, meaningful, and impactful. The way the brand values and promises are integrated into elements like the logo, icon, and colors makes the brand credible and authentic. This new brand identity has been implemented in all communication materials, providing Back2Basics with the right tools to make a real impact. The intent, design, and content come together on a new recognizable website. Parallax elements simulate motion. The choice of images and colors represents the relationships between people. In the context, we emphasize that Back2Basics motivates, inspires, and gets organizations moving.
What a wonderful collaboration with the gentlemen from Back2Basics. Understanding, pragmatic, and in co-creation. This new brand foundation will undoubtedly help bring about change.