Repositioning Back2Basics | Cases

Repositioning as a movement for the entire social domain

Back2Basics has more than 30 years of experience in increasing involvement within sports clubs. Their method has since grown into an approach for all organizations in the social domain. With the aim: connect society. To convey the right story and feeling with new target groups within the social domain, Back2Basics Vandeez has chosen as a strategic partner.

client

Back2Basics

services

brand positioning brand identity website

approach

We started determining the right brand strategy . What are the current pain points and the future ambitions? Together we decided to go for a rebranding from Back2Basics . From 'sub -brand' for sports clubs to 'Master Brand' for different target groups. With the rebranding we have realized a new brand foundation that consists of: brand positioning, brand identity and a new website.

result

A clear positioning and distinctive brand identity in which it is clear that Back2Basics will do things differently: not complicating, meaningful and with impact.

credible and authentic

The way in which the brand values and brand promise are applied in, for example, the logo, logo and colors makes the brand credible and authentic. This new brand identity has been implemented in various means of communication, so that Back2Basics has the right tools to actually make an impact.

New website

The intention, design and content come together on a new recognizable website. Parallax elements simulate the movement. The chosen images and colors represent the mutual relationship between people. And in the context we emphasize that Back2Basics motivates, inspires and makes organizations move.

And so Team Vandeez also experienced this brand process. Back2Basics has motivated and inspired us. We include the ideas in new trajacts for future customers.

"This rebranding is the starting signal for a growing movement. From sports clubs to the entire social domain. We bring society together and do this differently: not complex, meaningful and with impact.

Sjors Brouwer - Founder

Sjors Brouwer - Founder

About Back2Basics

The story of Back2Basics will start in 2011. Founders Berend Rubingh, Hans van Egdom and Sjors Brouwer set up network organization Back2Basics to change the world. What starts as a method for increasing involvement within sports clubs is growing into an approach for all types of organizations in the social domain. With the aim: connect society.

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