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Merger between two major players in the floriculture sector

As two of the largest players in the floriculture sector merging, crystal clear communication from a strong brand foundation is an important success factor. There is only one time to announce the merger and to introduce the new organization. As a strategic and creative partner, together with Greenland and L&M Group, we have given their new organization One Flora Group a face and made them publicly.
client

One Flora Group
services

brand positioning brand identity website
approach
With the management and marketing team of Greenland and L&M Group we have examined their organization. We have placed the identity and playing field of both companies side by side and jointly determined the positioning for One Flora Group.

full brand Fund

The new positioning of the group was then translated into a suitable brand identity and website and an effective content plan. Together with One Flora Group we have built up their entire brand foundation. From determining the new brand name and designing the logo to the realization of a new website and the introduction of One Flora Group in the Markt.

result
One Flora Group is positioned as the future -proof organization in the ornamental sector. The brand exudes 'Next Level Floriculture', which is also the appropriate pay-off of the new group. With the realized brand foundation, we have made it clear for all target groups how One Flora Group as a connecting link between supply and demand realizes an efficient, sustainable and tran contact us ante ornamental cultivation chain. Together with One Flora Group we have realized a brand foundation that fits one of the largest floriculture groups in the world. We are extremely proud of the collaboration and the successful launch of One Flora Group.
One Flora Group Visual Identity
One Flora Group Visual Identity
One Flora Group Photography
One Flora Group Photography
One Flora Group Photography
One Flora Group Photography
“Together with Vandeez we really put something beautiful. Our launched brand is just like our new group: 'Next Level'. "
Jan Willem Leeuwenburg - CEO
Jan Willem Leeuwenburg - CEO
One Flora Group Photography
One Flora Group Photography
One Flora Group Photography
One Flora Group Photography
One Flora Group Photography
One Flora Group website
One Flora Group Visual Identity
About One Flora Group
One Flora Group is one of the largest floriculture groups in the world. The companies of One Flora Group connect supply and demand by optimally aligning the range of breeders to the wishes of customers. As a group they serve the entire market efficiently and directly from the source. Together with their employees, companies, growers, customers and partners One Flora Group is realizing sustainable growth in the beautiful world of flowers and plants.
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    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Mendy van der Hulst

    designer
    It is so cool that I see my designs on different websites, billboards and in advertisements.

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    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.
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