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Grow with new positioning to 1,000 platform participants

How do we grow to 1,000 participants in two years? That was the initial question of Varb, the largest trading platform for breeders and traders in outer green. Behind this question turned out to be more hidden than the Varb team thought. Their story was not told anywhere. After this we could only actively approach the target group to become part of the platform.
client

Varb
services

Brand positioning website brand activation
approach
We started their brand positioning. Answers from employees and customers showed that Varb is the connecting factor in growing green. Varb brings together supply and demand, encourages cooperation and makes trading easier and faster. A strong basis for the future.

New website and campaign

We have developed a new website and a campaign of the brand positioning. In the campaign, growers and traders were approached to optimally prepare for the trade season. The message 'Growth along with Varb' appealed to the target group to tackle the opportunities of digitization with both hands.

result
A strong marketing foundation from a thoughtful positioning. The new website shows what both growers and traders can get from the trading platform. With references and a clear 'how it works' page, potential participants are convinced to faqs an account. We also conducted online and offline campaign.

Strong basis to build on

More than 50 people applied for an account during the campaign. This is more than three times as much as the same period last year. There is a basis for Varb to build on, so that the goal of 1,000 participants is achieved.
"My team now has the tools to grow online."
Linda Hoogendoorn - Director
Linda Hoogendoorn - Director
About Varb
Varb is the largest trading platform for breeders and traders in outside green. Varb facilitates supply and demand in outside green, so that products can be purchased and sold efficiently. With this they are committed to promoting trade. Companies that want to trade with each other can enter into a trade relationship with the push of a button. Digitization of the market is manageable by the simple, user-friendly design of Varb.
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    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Dennis de Baat

    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team
    Vandeez Team