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Back2Basics and Vandeez on the move

We are proud of our partnership with Back2Basics, a growing movement that sees tremendous opportunities within the social domain. To convey the right story and feeling to new target audiences, Back2Basics has opted for a rebranding.
  • 1 minute
  • October 24, 2023
  • Christy van der Sman

The story of Back2Basics began in 2011. Founders Berend Rubingh, Hans van Egdom, and Sjors Brouwer established the network organization Back2Basics to change the world. What started as a method for increasing engagement within sports clubs has grown into an approach for all types of organizations in the social domain. Their goal is to connect society.

Together, we embarked on a rebranding journey for the Back2Basics brand. A clear positioning will ensure a consistent and distinctive story. The renewed visual identity will lead to recognition and affinity with the target audiences in the social domain. The new story and look will certainly stand out in the market. Back2Basics is going to do things differently: straightforward, meaningful, and impactful. You will soon see the rebranding reflected in the upcoming website.

Be inspired by the outcome in our case.

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