clear brand portfolio with the right brand architecture.
Do you have multiple products or brands in your portfolio? Then it is essential to establish the interrelation of the brands, in other words, to determine the brand architecture.
Have the brands within your organization taken on a life of their own? Or is there too much coherence, where the brands could operate better if more separated? It is important to determine your brand architecture strategy when you:
offer products or services under multiple brand names
have different subsidiaries within your organization
experience an acquisition or merger
With a clear brand architecture strategy, you clarify the positioning of brands within your organization. You determine whether your brands maintain strong interconnectedness or go their separate ways. Together, we define how your brands will present themselves to the outside world and how you will communicate the added value of your overarching organization. Together, we create impact.
more information?
Schedule a non-binding advisory meeting with one of our specialists.
