What is brand architecture?

With brand architecture you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

When is brand architecture relevant?

Do you have multiple products or brands in your portfolio? Then it is essential to determine the mutual coherence of the brands, or to determine the brand architecture.

What is a brand architecture strategy?

With a brand architecture strategy you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

brand architecture that reinforces your brand

Do you have multiple brands or products? Then it is crucial to properly define the coherence between these brands.

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The structure of your subbrods

With a clear brand architecture you make the positioning of the brands within your organization clear. This way you immediately see whether your brands are well connected or their own course.

Is brand architecture relevant for your
organization?

It is important to
determine your brand architecture strategy when:

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offers your products or services under multiple brand names
Your different subsidiaries have within your organization
there is a takeover or merger takes place

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Inspiring customer cases

Curious how we let ambitious brands grow? Discover our recent projects and be inspired.

Peter Dekker Installaties

Transfer quality and innovation of products online

Peter Dekker Installaties
Intertoys

Ultimate store experience for new Intertoys stores

Intertoys
One Flora Group

Merger between two major players in the floriculture sector

One Flora Group
PlantPartners

Development and launch of the new brand PlantPartners

PlantPartners
Meer Gevelsystemen

Complete rebranding for conceptions

Meer Gevelsystemen
Aweta

A positioning that fits a market leader in sorting solutions

Aweta
KP Holland

Rebranding of breeders and producer of plants

KP Holland

the result

With the right brand architecture you get clarity within your organization and you ensure strong communication to your target group. Together we determine how your brands present themselves and how you make the value of your organization clear.

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Our products for a strong brand

We help organizations strengthen existing brands and introduce new brands. From 1-day sessions to long-term partnerships.