What is brand architecture?

With brand architecture you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

When is brand architecture relevant?

Do you have multiple products or brands in your portfolio? Then it is essential to determine the mutual coherence of the brands, or to determine the brand architecture.

What is a brand architecture strategy?

With a brand architecture strategy you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

brand architecture that reinforces your brand

Do you have multiple brands or products? Then it is crucial to properly define the coherence between these brands.

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The structure of your subbrods

With a clear brand architecture you make the positioning of the brands within your organization clear. This way you immediately see whether your brands are well connected or their own course.

Is brand architecture relevant for your
organization?

It is important to
determine your brand architecture strategy when:

offers your products or services under multiple brand names
Your different subsidiaries have within your organization
there is a takeover or merger takes place

Inspiring customer cases

Curious how we let ambitious brands grow? Discover our recent projects and be inspired.

Back2Basics

Repositioning as a movement for the entire social domain

Back2Basics
KP Holland

Rebranding of breeders and producer of plants

KP Holland
Intertoys

Ultimate store experience for new Intertoys stores

Intertoys
MeerDeur

New brand foundation for leading doors producer and supplier

MeerDeur
Coloured by Gerbera

Collective promotion of the Dutch Gerbera in Europe

Coloured by Gerbera
Slagerij Aad van Eijk

From local butcher shop to a national brand

Slagerij Aad van Eijk
Karel Doorman Fonds

Make visible what the fund means for navy personnel

Karel Doorman Fonds

the result

With the right brand architecture you get clarity within your organization and you ensure strong communication to your target group. Together we determine how your brands present themselves and how you make the value of your organization clear.

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Our products for a strong brand

We help organizations strengthen existing brands and introduce new brands. From 1-day sessions to long-term partnerships.