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Written by Dennis de Baat on December 7, 2023 . Posted in Uncategorized .

Development - Employer Branding

Consultations: 43

Written by Dennis de Baat on November 27, 2023 . Posted in Uncategorized .

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Annual overview 2023

Annual overview Video URL: https://player.vimeo.com/progressive_redirect/Playback/906408869/rendition/1080p/File.MP 4? Loc = external & signature = 1822BE77CCB4335CB751ACD23140370370370326C8FB4F2C45D3780D3F10DF18E166

Amazing Brands.
Proud People.
2023.

View our highlights of 2023. A mix of strategy, design and online. Work that we and our clients are proud of.

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About Vandeez

As a Creative Agency we combine strategy, design and online to increase the value and impact of brands. Step by step we build together on your strong brand.

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FAQ's

faq 's about brand construction, marketing or our approach?

Here you will find an overview with our frequent faqs and the answers.
Is your question not listed? Then contact us.

What does a strong brand yield?

A strong brand increases your market share and improves your price margins. The brand always represents a value on the balance. Research shows that on average 20 percent of the market value of a company consists of brand value.

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How do we increase our market share with a strong brand?

Growth of your market share requires more than just a sales increase in the short term, within a target group that is already known to your brand. Go for an ideal balance between brand construction and sales activation. By building your brand for the long term, you realize brand preference, which you can then convert with sales activation into more income.

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How much budget do we put in brand construction?

According to Binet and Field research, it is wise for consumer brands to put 60 percent of the budget in brand construction and 40 percent in sales activation . For business brands this is 46 percent brand construction and 54 percent sales activation.

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What is the danger of a short -term focus?

Many organizations have difficulty finding the right balance between brand construction and sales activation. Especially when a company is not doing well, the first reaction is to pursue short -term results. But when you only look at the number of clicks and leads to determine the success of your marketing, the organization is vulnerable to lose market share in the long term.

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How do we communicate about an upcoming merger or takeover?

If two companies merge or a company is taken over, crystal clear communication from a strong brand foundation is an important success factor. There is only one time to announce the merger or takeover and to introduce the new organization. As a strategic and creative partner, we have been able to give a face a lot of merged or taken over organizations.

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How do we deal with the different brands within our company?

By looking strategically at your brand architecture you can achieve your goals with your brands and company for the long term. Various choices are possible here. This way, each brand can stand on its own or the same brand name can be used for all brands. All conscious choices that are made on the basis of a strategic brand architecture.
What distinguishes Vandeez from other marketing agencies?

Many agencies just start creating. They want to go ahead! But in that enthusiasm they skip an important first step: laying a solid foundation. This is the basis for a distinctive brand.

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How do you deal with our marketing employees?

We intensively involve your marketing employees in the process. They are often our first point of contact and play an important role in propagating positioning in your organization and towards the target group.
What are examples of brands you have worked for?

View our recent work and discover how we help ambitious brands grow. It is a mix of strategy, design and online. Work that we and our clients are proud of.

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How do I determine the positioning of my company?

To determine your positioning you look at your brand identity, brand play field and brand message. You give answers to faqs such as: what do you stand and go for? Why do customers have to choose for your organization? And how do you stand out among other players in your market? With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your customer.

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How do I ensure that my brand is considered by the right target group?

By realizing a brand positioning you make sharp choices in which aspects of your brand you will communicate to your customer. This gives control to your internal organization and ensures that your brand stands out, is considered and ultimately chosen by the right target group. So you look at your identity, the playing field in which you go and the final core message.

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How do I ensure that (potential) employees want to work at my brand?

A strong brand has great attraction for potential employees. Become a brand where people want to work by propagating what you stand for and go for. Show at what kind of company people come to work and how you contribute to their development and job satisfaction. With Employer Branding we help organizations to propagate the right story to retain and attract people.

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How can our brand distinguish itself from competitors?

With the realization of a brand positioning, we will look together for the deepest motivation of your target group and we determine how your brand can distinguish itself from other players in the market. We then create a powerful brand identity that ensures individuality, recognition and sympathy. Repetition is the power. With our proven approach we create a strong brand foundation with which you will realize your ambitions.

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What are changes in our market that we should take into account?

The world is changing rapidly. Companies must respond more than ever to changes in the market. Curious about which changes are important to you? And how marketing plays an important role in the growth of your company? Then select your sector from the overview on our sectors page.

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How can our brand identity help to realize our ambitions?

What does your brand look like? What can you recognize? By fully aligning your brand identity to your DNA and ambition, it is a reinforcing whole with great attraction for your target group. Repetition is the power. One identity : from color to typography and from logo to visual language.

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How do we create individuality and recognition in our brand expressions?

A brand only becomes recognizable if the logo in combination with all design elements are used consistently. Whether it is the design of a brochure, website or product. Everything forms a design-total experience, which we call the brand identity . By fully aligning your brand identity to your DNA and ambition and to apply this consistently, create your individuality and recognition.

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Why is a brand book an important remedy?

In a brand book we collect the most important elements of your brand in one inspiring and guiding document. The brand book tells the story of your brand in word and image. It is the translation of the brand positioning and visual identity to your team and stakeholders. This way everyone who works with your brand knows what your brand stands for and goes for.

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What is the difference between a restyling and rebranding?

Restylen is a good option when you notice that the brand identity no longer fits your target group. The stronger your brand depends on visual recognition, the more important it is to handle carefully with preservation of recognition. Where a restyling is more a makeover, a rebranding continues. Mergers, acquisitions and internationalization are examples to opt for a rebranding. A rebranding can go so far that even the brand name is adjusted.
Do you also provide new photography?

We have a network of photographers that we use for our projects. For photography projects we can make a photography briefing and take on project guidance.
How does my website become an important means to achieve my objectives?

Your most important brand elements come together on a website. It tells your story and convinces customers to choose your organization. By developing a website with an optimal user experience, sleek design and appealing content you can distinguish yourself and achieve your objectives.

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How do I ensure better online findability of my website?

With better online findability, your website is placed high in the ranking of search engines if a certain search term is typed in. The higher you get, the greater the chance that someone will click on your website. By providing the website with good SEO texts and also technically optimizing the website for the different search engines, your website is better found by your target group.
How do I create an optimal user experience on my website?

Together with you we create an optimal user experience by mapping the ideal customer journey and by translating into the website. We then optimize the website for desktop, mobile and tablet and we test the website in detail for live.

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Do you also write the website texts?

Our copywriters can also take on the website texts. We write active and catchy texts that meet the needs of your target group and the goals of your website. Do you operate in an international market? Then it is possible to add extra languages to the website. To complete the website, we fill it with existing images or we facilitate new photography.
Do you only make website designs or do you also build websites yourself?

As soon as the web design is final, we can also build it in technology. In a test environment, the website is developed with demo content. The website is then optimized for desktop, mobile and tablet and extensively tested for live.

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How do we ensure more brand awareness?

Bringing your brand to life with your target group? With a clear marketing plan, well -considered content plan and creative concepts we give your brand a kickstart. Together we focus on your marketing activities and we ensure more brand awareness.

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How do we catch the opportunities that online marketing offers?

Make sure your brand remains innovative and takes the opportunities that online marketing offers. With a targeted website and clear content and marketing plan, we give your brand a digital kickstart. Together we focus on all your online marketing activities.
How do I effectively use social media?

With a content plan we ensure a well -considered plan for creating and distributing valuable content on social media. This way you can find, bind and activate a loyal audience. A content plan ensures that you not only let yourself be guided by the issues of the day, but applies focus in sharing content on your social media channels.

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What is a tone of voice?

A tone of voice ensures recognisability and consistency of your brand. It is the voice of your brand. For example, informal and with humor or formal and knowledgeable. A good tone of voice makes your brand. Think of Hema, Coolblue and Kruidvat. All examples of brands with a strong tone or voice that is not interchangeable.

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How do we address our target group abroad?

Bringing your brand to life with your target group abroad? Each country consists of its own audience with its own specific wishes and needs. With a clear marketing plan, well -considered content plan and creative concepts we give your brand an international kickstart. Together we focus on your marketing activities.

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How can we use marketing and achieve our goals in a structured way?

With a marketing plan we determine the marketing approach of your organization. We record what we want to achieve, who we want to achieve, what and when we communicate and through which channels we do this. The marketing plan is an indispensable instrument to achieve your goals in a targeted and effective way with marketing.

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What is the purpose of a content plan?

With a content plan you have a manual for creating and distributing valuable content on your channels. From content on your website and newsletter to your social media channels. The plan states which content you share, when, for what purpose and through which channels.

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