From local butcher shop to a National Brand

As a 'butcher shop with star' Slagerij Aad van Eijk is one of the best butchers in the Netherlands. After having practiced the butcher's trade with passion, Aad transferred the butcher shop to his children. Daughter Carla and son Walter have proudly continued the craftsmanship. With the challenge, they Vandeez how to go from local butcher's shop to a national brand. This requires the use of opportunities and investing in the brand.

client

Slagerij Aad van Eijk

services

Brand positioning brand identity Website Brand activation

approach

Slagerij Aad van Eijk has always found it important to make people aware of what they eat. Their own cattle has had a good life in peace and space and you can taste it in the meat. But how do you get the pure products from the butcher shop with as many people as possible?

brand strategy and visual identity

First of all, the story of Slagerij Aad van Eijk has been brought together in a brand strategy and renewed visual identity . Subsequently, a new website was set up that goes beyond the calling card of the local butcher shop.

result

A unique concept. In addition to traditional meat from their store Slagerij Aad van Eijk now offers their customers a unique webshop experience on their website. All pure products can be delivered to your home throughout the Netherlands. They also inspire customers with recipes from their own kitchen. They offer a complete catering service. And they pass on their knowledge of the profession through various workshops.

distinctive brand

With campaigns and continuous development of the brand Slagerij Aad van Eijk continues to grow and distinguish itself. Their brand is now more than a name, it represented a value on the balance.

"We are proud of our family business and our story. We can now put that much more clearly on the market with the right approach and the right tools"

Carla Van Eijk - Owner

Carla Van Eijk - Owner

About Slagerij Aad van Eijk

Slagerij Aad van Eijk is a 'butcher with star' and is one of the best butchers in the Netherlands. The origin of the meat is very important for Slagerij Aad van Eijk. They offer quality through craftsmanship and you taste that. Pure products, meat from our own cattle. In this way they contribute to a conscious and healthy diet of their customers. In addition to the store in Voorschoten, the pure products from Slagerij Aad van Eijk are also easy to order in their webshop.

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