With the directors of Hoogerbrugge and Schotte, we mapped out the identity and ambitions of both organizations. Schotte Hoogerbrugge has nearly 200 years of experience in new construction, conversion and maintenance of residential and commercial properties. Plenty of input for a clear-cut, unified brand positioning for the future. The new positioning was then translated into a new company name and a recognizable visual identity. A new targeted website was developed and all communication tools for announcing the merger were installed.