Campaign page brand positioning
Claim your position with a brand positioning
With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. Based on desk research, strategic sessions and interviews, we come to your distinctive positioning.
A brand positioning contributes to a strong, consistent and attractive representation of your brand. It tells:
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Who you are and what you stand for
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Where you go with your organization
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How you can distinguish yourself from competitors
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How you address potential customers and employees
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Customers choose the competitor
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Difficulty attracting new staff
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Prepare the organization for the next generation
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Our story is not appropriate for our company from today
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You want to successfully introduce a new brand or product
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Step 1: Brand identity
The brand identity is the core of your brand. It's what you stand for and go for. By sharply articulating your brand identity you get focus and control in everything you do. The brand identity includes your mission, vision and brand values.
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Step 2: External Merkpeelveld
Why does your target group choose your brand? When your brand identity is clear, we will investigate your brand playground. Here we look for the deepest motivation of your target group and we look at how your brand can distinguish itself from other players in the market.
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Step 3: Powerful brand message
Based on your brand identity and brand playing field, we determine how your brand will express itself towards the outside world. With a sharp brand message you give your target group the reason to choose your brand and confirm their feelings and desires.
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Brand story that fits DNA and ambition
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Greater recognisability with your target group
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Consistent and effective communication
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Distinguish from competition
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Foundation for sustainable growth
Yes, I want a brand positioning
We help organizations strengthen existing brands and introduce new brands. From 1-day sessions to long-term partnerships.
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brand architecture
Multiple brands in your portfolio? It is essential to determine the brand architecture.
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brand creation
Introduce a new brand? Together we create a brand with impact.
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brand compass session
Your marketing course will be concrete during an interactive 1-day session.
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brand review
We dive into the performance of your brand and offer concrete action points.
We are happy to help you! Fill in the form and we contact us for a non-binding conversation.
With our services we build your brand foundation. We guide you step by step through the process of brand strategy , brand identity , Website and Merk activation.
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brand strategy
Make strategic choices that help realize your ambitions. -
brand identity
Create a consistent identity from your logo to visual language. -
website
Develop a website designed down to the pixel for your brand. -
brand activation
Give your brand a boost and achieve your goals with brand activation.
Read more ... Campaign page brand positioning
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