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brand architecture that strengthens your brand

Do you have multiple brands or products? Then it is crucial to properly define the coherence between these brands.
Vandeez Brand Assets Merkarchitectuur
The structure of your subbrods
With a clear brand architecture you make the positioning of the brands within your organization clear. This way you immediately see whether your brands are well connected or their own course.
Is brand architecture relevant for your
organization?

It is important to
determine your brand architecture strategy when:

  • offers your products or services under multiple brand names
  • Your different subsidiaries have within your organization
  • there is a takeover or merger takes place
Inspiring customer cases
Curious how we let ambitious brands grow? Discover our recent projects and be inspired.
  • Intertoys rebranding
    Logo Intertoys

    Intertoys

    Ultimate store experience for new Intertoys stores

    Intertoys

  • Logo Varb

    Varb

    Grow with new positioning to 1,000 platform participants

    Varb

  • Logo Aweta

    Aweta

    A positioning that fits a market leader in sorting solutions

    Aweta

  • Meer Gevelsystemen Logo

    Meer Gevelsystemen

    Complete rebranding for conceptions

    Meer Gevelsystemen

  • Logo Karel Doorman Fonds

    Karel Doorman Fonds

    Make visible what the fund means for navy personnel

    Karel Doorman Fonds

  • Logo Ook dit is de Rotte

    Ook dit is de Rotte

    Familiarity of the nature reserve around the River Rotte enlarge

    Ook dit is de Rotte

  • Logo Gerbera United

    Gerbera United

    Translated the new story into a powerful positioning and brand identity

    Gerbera United

    the result

    With the right brand architecture you get clarity within your organization and you ensure strong communication to your target group. Together we determine how your brands present themselves and how you make the value of your organization clear.

    Vandeez Raket icon
    our clients
    Van Deelen Liften Logo
    Meerdeur logo
    Intertoys Logo
    Royal Houdijk Logo
    Butchery BVBN LOGO
    Intellistore logo
    Romynox logo
    KP Holland Logo
    Van Deelen Liften Logo
    Meerdeur logo
    Intertoys Logo
    Royal Houdijk Logo
    Butchery BVBN LOGO
    Intellistore logo
    Romynox logo
    KP Holland Logo
    Aweta logo
    Kneppers Rozen Logo
    Schotte Hoogerbrugge logo
    Coloured by Gerbera logo
    Back2Basics Logo
    Waaijerbouw Logo
    Varb LOGO
    Aweta logo
    Kneppers Rozen Logo
    Schotte Hoogerbrugge logo
    Coloured by Gerbera logo
    Back2Basics Logo
    Waaijerbouw Logo
    Varb LOGO
    Van Deelen Liften Logo
    Meerdeur logo
    Intertoys Logo
    Royal Houdijk Logo
    Butchery BVBN LOGO
    Intellistore logo
    Romynox logo
    KP Holland Logo
    Van Deelen Liften Logo
    Meerdeur logo
    Intertoys Logo
    Royal Houdijk Logo
    Butchery BVBN LOGO
    Intellistore logo
    Romynox logo
    KP Holland Logo
    Aweta logo
    Kneppers Rozen Logo
    Schotte Hoogerbrugge logo
    Coloured by Gerbera logo
    Back2Basics Logo
    Waaijerbouw Logo
    Varb LOGO
    Aweta logo
    Kneppers Rozen Logo
    Schotte Hoogerbrugge logo
    Coloured by Gerbera logo
    Back2Basics Logo
    Waaijerbouw Logo
    Varb LOGO
    Determine the right brand architecture?

    We are happy to work together on building your love brand.

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    Vandeez Conversion Wendy Groenewegen