What is a brand positioning?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. It contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

How do you position a brand?

By making sharp choices in which aspects of your brand you will communicate to your target group. Positioning contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

Claim your position with a brand positioning

Why do customers have to choose for your organization? Claim your unique position in the market with a sharp brand positioning.

How does your company fall the market?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. Based on desk research, strategic sessions and interviews, we come to your distinctive positioning.

Tell what you stand for and go

A brand positioning contributes to a strong, consistent and attractive representation of your brand. It tells:

Who you are and what you stand for
Where you go with your organization
How you can distinguish yourself from competitors
How you address potential customers and employees

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Inspiring cases

Discover our recent projects and be inspired.

Romynox

Making an impact in the (bio) pharmaceutical industry

Romynox
Van Deelen Liften

Van Deelen Liften as a brand to new heights

Van Deelen Liften
AHB Consultancy

New Brand launch: Altijd Het Beste Consultancy

AHB Consultancy
Ook dit is de Rotte

Familiarity of the nature reserve around the River Rotte enlarge

Ook dit is de Rotte
Car Dynamics

New website for Car Dynamics

Car Dynamics
Intertoys

Translate the Intertoys feeling to the identity brand

Intertoys
Back2Basics

Repositioning as a movement for the entire social domain

Back2Basics

Why choose a new brand positioning?

We give you 5 reasons to develop a brand positioning. We understand these challenges and offer solutions that really work.

Customers choose the competitor
Difficulty attracting new staff
Prepare the organization for the next generation
Our story is not appropriate for our company from today
You want to successfully introduce a new brand or product

Step by step a strong brand positioning

Step 1: Brand identity

The brand identity is the core of your brand. It's what you stand for and go for. By sharply articulating your brand identity you get focus and control in everything you do. The brand identity includes your mission, vision and brand values.

Step 2: External Merkpeelveld

Why does your target group choose your brand? When your brand identity is clear, we will investigate your brand playground. Here we look for the deepest motivation of your target group and we look at how your brand can distinguish itself from other players in the market.

Step 3: Powerful brand message

Based on your brand identity and brand playing field, we determine how your brand will express itself towards the outside world. With a sharp brand message you give your target group the reason to choose your brand and confirm their feelings and desires.

The result

A positioning that makes an impact

With a brand positioning you will claim the right place in the head and the heart of your target group. We deliver your brand positioning as a manual that offers you the tools for achieving this positioning.

Brand story that fits DNA and ambition
Greater recognisability with your target group
Consistent and effective communication
Distinguish from competition
Foundation for sustainable growth

Yes, I want a brand positioning

Other products for a strong brand

We help organizations strengthen existing brands and introduce new brands. From 1-day sessions to long-term partnerships.

brand architecture

Multiple brands in your portfolio? It is essential to determine the brand architecture.

brand creation

Introduce a new brand? Together we create a brand with impact.

brand compass session

Your marketing course will be concrete during an interactive 1-day session.

brand review

We dive into the performance of your brand and offer concrete action points.

our clients

what others say

Create a distinctive brand positioning?

We are happy to help you! Fill in the form and we contact us for a non-binding conversation.

Build a strong brand foundation

With our services we build your brand foundation. We guide you step by step through the process of brand strategy , brand identity , Website and Merk activation.

Claim your position with a brand positioning

Romynox

Romynox

Van Deelen Liften

Van Deelen Liften

AHB Consultancy

AHB Consultancy

Ook dit is de Rotte

Ook dit is de Rotte

Car Dynamics

Car Dynamics

Intertoys

Intertoys

Back2Basics

Back2Basics

brand architecture

brand creation

brand compass session

brand review

brand strategy

brand identity

website

brand activation

vandeez