Wat is een merkpositionering?

Met een merkpositionering maak je scherpe keuzes in welke aspecten van jouw merk je naar jouw doelgroep gaat communiceren. Het draagt bij aan een sterke, consistente en aantrekkelijke representatie van je merk, wat van cruciaal belang is in een competitieve markt.

Hoe positioneer je een merk?

Door scherpe keuzes te maken in welke aspecten van jouw merk je naar jouw doelgroep gaat communiceren. Positioneren draagt bij aan een sterke, consistente en aantrekkelijke representatie van je merk, wat van cruciaal belang is in een competitieve markt.

claim your unique position with strong brand positioning

Why should customers choose your organization? Claim your unique position in the market with a clear and distinctive brand positioning.

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how does your company stand out among other players in your market?

With brand positioning, you make clear choices about which aspects of your brand you will communicate to your target audience. It highlights your unique strengths and ensures that you know what you stand for and strive towards.

state what you stand for and strive towards

With brand positioning, you make sharp choices about which aspects of your brand to communicate to your target audience. It contributes to a strong, consistent, and appealing representation of your brand. It communicates:

who you are and what you stand for
where your organization is headed
how you can differentiate yourself from competitors
how to appeal to your potential customers

step-by-step to a strong brand positioning

step 1: brand identity

The brand identity is the core of your brand. It represents what you stand for and strive towards. By articulating your brand identity clearly together, you gain focus and direction in everything you do. The brand identity includes your mission, vision, and brand values, among other elements.

step 2: external brand landscape

Why does your target audience choose your brand? Once your brand identity is clear, we will explore your brand landscape. Here, we will seek to understand the deepest motivations of your target audience and examine how your brand can differentiate itself from other players in the market.

step 3: powerful brand message

Based on your brand identity and brand landscape, we will determine how your brand will express itself to the outside world. With a clear brand message, you provide your target audience with the reason to choose your brand and affirm their feelings and desires.

the result

We deliver your brand positioning as a handbook that provides you with the tools to implement this positioning. This way, everyone within your organization understands what makes your brand unique and what you stand for and strive towards.

Yes, I want a brand positioning

view our cases

Launch of a new brand: Altijd Het Beste Consultancy

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New brand foundation for leading door manufacturer and supplier

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A new brand in the field of law: Eef Advocatuur!

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From local butcher shop to a national brand

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Turning two construction companies into one strong brand

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Increase visibility of construction company with strong brand story

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Renovation of the Brand Veenpark Vastgoed Advies

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Rebranding the world’s largest tulip brand

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Increasing awareness of the nature reserve around the river De Rotte

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Making an impact in the (bio)pharmaceutical industry

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