Are you communicating to all your target audiences in a consistent and recognizable manner? A manner that aligns with your identity and ambition? You do that with a fitting tone of voice.
Establishing your tone of voice provides clarity and direction. It makes it easier to create an authentic connection with your target audience. Whether you communicate informally with humor or adopt a formal and expert tone, we help you find the perfect voice. Together, we determine the voice that suits your brand and goals.
A good tone of voice defines your brand. Think of Apple, Nike, and Tesla. Each of them is an example of brands with a strong, distinctive tone of voice. By completing a tone of voice spectrum and creating a list of "dos and don'ts," we make your tone of voice tangible.
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